About us
Story
In March 2022, where it all started, the three founders of LAG Travel were surprised by the lack of high-end travel services available for global performers, especially in the electronic music industry. Witnessing artists checking in at the front desk of major hotels and being told that their room wasn’t ready after long-haul flights really shook their minds. This realization sparked the birth of LAG Travel, a luxury travel and hospitality agency that caters to the needs of traveling artists and their teams, ensuring their unique requirements are met with excellence.
In no other industry do artists perform as frequently as in the electronic music industry, yet there hasn’t been a full-service travel agency specialized in this realm. Until now. We are the first travel and hospitality agency in the electronic music industry with such a high-end approach, backed by almost two decades of experience. It is our goal to provide seamless and enhanced travel experiences to music performers around the globe.
Team
LAG Travel was founded by Steven Brookman, Michèl Kaptein and Rutger van der Veen. Combining their diverse backgrounds and expertise, they all play crucial roles in shaping LAG. Having known each other for over fifteen years, they are not only co-founders, but also friends for well over a decade. It did not take long before Max joined the team as a co-owner to really step up the game. When you know your business partners so well, you’ll experience such a high level of trust. It is about establishing a collective objective that unites efforts and prioritizes what’s best for the industry. Hands down.

Kaptein
Managing Director
Kipp
Account Director
van der Veen
Commercial Director
Brookman
Operational Director